Photo of Lev Denisov

Lev A. Denisov

Location: Moscow, Russia
Cell: +7 903 231 82 96

Automated fare collection (AFC) & contactless payment technology expert with 7+ years’ in-depth experience of promotion & sales in the Russian & CIS countries’ market.


Chief Marketing & Sales Officer Udobny Marshrut - Moscow, Russia, 2009 to present

  • Responsible for promotion, marketing, sales & implementation of the proprietary automated fare collection system for public transport (“turnkey solution”).
  • Have taken a start-up to one of the market leaders with high EBITDA margin & 30% market share.
  • AFC system deployment in 10 regions of the Russian Federation with more than 200 transit operators involved, more than 6,000 vehicles equipped & 1,500,000 contactless media issued (transport cards, dual interface banking cards, NFC phones etc.)
  • Created extensive dealer network (over 20 regional dealers).
  • Raised funds ($3,000,000) for investment projects (public private partnership, AFCS operator business model).

Chief Operating Officer Unikarta - Moscow, Russia, 2009

  • Responsible for promotion of local payment system & card products. AFC system development & promotion. Business planning, fundraising, sales management.
  • Agreements with regionals authorities achieved (3 regions).
  • Raised funds for public private partnership (investment projects in the field of AFCS operation).

Business Development Director Unicor Finance - Moscow, Russia — 2006-2008

  • Local payment system promotion. AFC system development, promotion & sales. Development of business & financial models. Project fundraising. High level negotiations with regional governments & authorities.
  • Raised more than $5,000,000 for AFCS implementation.
  • Agreements signed with regional governments, banks & payment systems for AFCS implementation in 3 regions of the Russian Federation.

Comprehensive knowledge of AFCS market in Russia & CIS.

Comprehensive knowledge of Russian legislation specifics in terms of AFCS implementation.

Complex IT-system sales in B2B & B2G markets.

Presentations, speeches, negotiations at high levels (governments, authorities, banks, transit operators).


Moscow State University of Rail Communications (1998- 2004)

Economics & Business Management